Declining attendance and tightening budgets are prompting arts organizations across the country to ask new questions about what programming can and should accomplish. This session introduces a Community-Centered Programming framework that expands artistic possibility while opening doors to broader funding and support. Participants will explore how to identify meaningful community needs, cultivate stakeholder relationships, and measure impact in ways that resonate with today's funders and audiences. You'll leave better equipped to make the case for your programming, collect meaningful data, and deepen community investment in your work.